Summer 2001
Volume 2 | Issue 3
In This Issue...
solutions...
Transora's Judith Sprieser is Reshaping an Enormous CPG Industry

vision...
A Conversation with Emily Brady

eBusiness...
eCommerce Benchmarking: A New Job for an Old Tool

eMarketing...
Techno-Marketing for Complex Business Processes

technology...
ERP vs. Best-of-Breed? Why Not Both?

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» Overview

According to the research group International Data Corporation (IDC), the worldwide market for eBusiness procurement applications will grow from $1.4 billion in 2000 to $8 billion by 2004.

The explosive convergence of Internet technology and new business models is fundamentally changing the way that business is conducted on a global scale, across every industry. New business relationships promise a rich pay–off for companies that Internet–enable their operations, and make obsolete those that fail to keep up.

A definitive source of authoritative information on this rapidly evolving - and sometimes confusing - world of global electronic commerce, Ariba - THE magazine for business–to–business eCommerce is an essential tool for navigating the chaos of today's business landscape.

Published four times a year, each issue delivers analysis of major industry trends, explores how successful corporations are integrating eCommerce solutions into their organizations, and offers solutions-oriented articles that bring the wisdom and experience of today's business leaders to our readers.

In addition to delivering timely, hard-hitting information on eCommerce and business practices, every issue contains leisure and lifestyle articles. Topics like golf, wine, sailing, and travel bring balance to the 24/7 world of CEOs, COOs, CFOs, CTOs and other busy executives worldwide.

» Mission Statement

Ariba — THE magazine for business-to-business eCommerce is dedicated to keeping readers informed about the changes that B2B eCommerce continues to bring to the global marketplace, empowering them to make the right decisions to stay ahead of the competition and thrive in this exciting new world of business-to-business electronic commerce.


© 2001 Ariba magazine