» circulation

Ariba — THE magazine for business-to-business eCommerce was successfully launched in March, 2000, before thousands of industry professionals at the Ariba User Group and Advisory Council Meeting in San Diego. With an initial press run of 50,000, Ariba magazine was mailed to senior corporate, finance, technology and purchasing executives in America's largest corporations.

Since then, more than 10,000 top-level managers and executives from around the globe who are charged with crafting eCommerce strategies for their corporations have requested the magazine either through the mail or at aribamag.com. In addition, the magazine has been distributed at over 20 industry events at which Ariba participated.

Ariba magazine offers highly targeted editorial content that meets the needs of today's global eCommerce decision makers. Here's a glimpse of our audience profile:

Ariba subscribers represent all major industries. As might be expected, there is a heavy concentration of technology companies (39.8%), consulting firms (19.3%) and financial services companies (6.7%) who have subscribed to date. No other industry represents more than 5% of the subscriber base.

Ariba is currently mailed to over 30,000 recipients, 90% of whom are in North America. The remaining 24,000 copies of the magazine are distributed at industry events around the globe and through Ariba Inc.'s field sales team.

Advertising Contact Information
Jeffrey S. Berman, Publisher
Phone: 215-345-4525 x119
Fax: 215-345-0187
E-mail: jberman@aribamag.com