CertaPro: The HUE

Assignment: Searching for a way to communicate with their franchisees throughout the United States and Canada, this franchisor needed a turn-key custom publisher. They needed to have a quick read to educate busy workers about color trends and customer service. And the publication had to foster camaraderie within the CertaPro® family—a diverse group of franchisees and their painters who rarely get to meet face-to-face.

Solution: KI Lipton and CertaPro Painters joined together to create a 16-page news magazine that educates in a fun, easy-to-read format. The HUE is filled with on-the-job pictures with editorial that informs and entertains. The publication also includes company news from headquarters in the “Headquarter Happenings” section and interesting stories to keep readers involved and up-to-date on developments that affect all franchisees.