Assignment: The
president of Medi-Dose, Inc. is a big believer in using print
advertising to communicate with his audience. Through advertising
in several dozen trade publications, he was able to reach everyone
from hospital administrators to veterinarians. After years of
spending marketing dollars supporting other publications, he
decided the time had come to create his own magazine to promote
his products to a more targeted audience.
Solution: KI Lipton created
a brand new tabloid in which Medi-Dose was able to refine their
message and reach an audience of potential buyers of
their medical packaging products. The Prescription is distributed
to directors of nursing and pharmacy at approximately 7,000
hospitals throughout the United States. This publication is
also used at trade shows throughout the year, as direct mail
material to new clients, and as a thought-starter to current
clients to prove that this company is a family company you
can trust!
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Click
on the above image to take a peek inside
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