Assignment: With six major facilities and outpatient centers scattered throughout Philadelphia, Albert Einstein Healthcare Network (AEHN) wanted to brand the hospital as the place to go for highly specialized care. The network needed a publication to compliment their community newsletters that spoke to current patients about the latest news at AEHN.
Solution: KI Lipton launched the ten-page, glossy publication, Your Einstein Connection, for current patients. It is mailed to 50,000 homes and seeks to solidify relationships with patients and their family members. The publication contains information on the network’s service to the community, doctor profiles, patient testimonials, and a Dear Albert question and answer section. Your Einstein Connection keeps patients informed of the current health treatments, technology, and research happening at AEHN, highlights treatments and results, and speaks to the community about the network’s continuing commitment to provide innovative and comprehensive care to its patients.
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