Assignment: AtlantiCare, southeastern New Jersey’s largest healthcare organization, needed a publication to communicate with the more than 85,000 households in its coverage area. The organization wanted to offer their community important information on cutting-edge procedures and the latest in preventative care.
Solution: With original content and design, KI Lipton created the highly-informative magazine, Advances. Each issue contains articles on the top-notch healthcare services available at AtlantiCare’s more than 50 locations and facilities as well as a three-month calendar of events to help readers be proactive in their own healthcare. In addition to speaking to the community, the magazine further brands the healthcare organization as the place to go for healthcare in southeastern New Jersey.
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