Assignment: Kenexa
needed a branding tool to raise its profile among important thought
leaders within the hard-to-reach category of strategic HR professionals—CEOs,
Presidents, and VPs of HR at Fortune 1000 companies. This tool
would also be used as the main marketing collateral at their
annual world conference.
Solution: Kenexa has a knowledge
bank of PhDs who write opinion and strategy leadership pieces
as
well as research reports. KI Lipton tapped into these PhDs
as the editorial resource for a new publication that became
Evolve HR — an informative 64-page, perfect-bound magazine
that showcases Kenexa as the leader in human resource
strategy.
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Click
on the above image to take a peek inside
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