Assignment: With
six major facilities and outpatient centers scattered throughout
Philadelphia, Albert Einstein Healthcare Network (AEHN) wanted
to brand the hospital as the place to go for highly specialized
care. Under their outreach initiative, Care Connections, AEHN
and KI Lipton launched several new publications targeting both
local and national audiences.
Solution:
AEHN realized the need for sharing news about cutting-edge
procedures and advances in medicine with primary care
physicians and medical specialists in the tri-state area.
To meet this need, KI Lipton produces a monthly tabloid in
a style similar to The Wall Street Journal. The
tabloid’s
purpose is to encourage physician-to-physician referrals
within AEHN. The publication highlights the
benefits of comprehensive medical care provided by various
AEHN facilities.
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Click
on the above image to take a peek inside
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