Assignment: With
six major facilities and outpatient centers scattered throughout
Philadelphia, Albert Einstein Healthcare Network (AEHN) wanted
to brand the hospital as the place to go for highly specialized
care. Under their outreach initiative, Care Connections, AEHN
and KI Lipton launched several new publications targeting both
local and national audiences.
Solution:
The Premier Years program for the over-55 age group is
a way for AEHN to reach out to a growing demographic. Program
members receive event discounts, a variety of benefits and
entrance into member-only seminars. To keep members informed
of upcoming events and healthcare issues, KI Lipton and AEHN
created a publication that covers health concerns specific
to that age group. The four-page tabloid contains a calendar
of events insert and articles on topics such as behavioral
healthcare for older adults, rehabilitation for stroke patients,
and how to get the most out of an emergency room visit.
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Click
on the above image to take a peek inside
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