You have the vision: “We’re going to grow this business.” You have the strategy: “Our product is uniquely developed and superior to all others.” But don’t mistake vision and strategy for a sound marketing plan. It’s the road map to ultimate success. Don’t get started without one. Plans developed for Lipton clients include:

• Market Report and Marketing Plan for the U.S. Senior Care Market (Senior Care and Nursing Homes, plus Acute Care facilities) – for a major pharmaceutical manufacturer.
   
• Food Industry Marketing Plan – for a major North American food ingredient producer.
   
• Dialysis Centers Marketing Plan– for the largest dialysate ingredient provider in North America.
   
• European and North American Adhesives Marketing Plan – for a top-five global specialty materials producer.
   
• Commercial Cleaning Market Analysis, Marketing Plan, and Distribution Plan – to introduce a newly branded line of products for North America.
   
• Metals and Materials Marketing Plan and Program – to achieve double-digit sales growth for a European-based specialty products marketing organization.