You team up with sales professionals,
already trained and experienced.
A
publisher's representative earns his/her living from sales commissions – a
percentage of advertising sales made for you. When commissions are
the primary source of income, a
publisher’s representative is motivated daily to make higher
quality sales calls and produce more revenue for you.
You get sales expertise at a price that could not
be matched by a staff hire. The publisher’s representative knows
the market and the territory in depth – and can also be used
to supplement your sales staff.
A
publisher’s representative has equity
and roots in the territory or category. He/she knows the clients
and agencies and has access to sales contacts at all levels.
Prompt and comprehensive
reports inform you of advertiser targets and objectives. Representatives
bring promotional and sales-building ideas to the table at
no cost
to you.
You have a fixed sales cost based on actual
sales – predictable
and budgetable.
You
have no office space costs; no telephone or fax expenses; no mailing,
express mail or messenger
costs;
no computer installation/training/maintenance costs. Also,
no travel
and entertainment
expenses.
No secretarial staff;
no interviewing, hiring/firing or training responsibilities
for sales. Reduces
your supervisory and administrative workload.
You save the heavy costs
of company benefit programs: health insurance, vacations,
pensions and
profit sharing.
A publisher’s representative
offers you professional service plus cost savings. You profit as your
sales grow.
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